Today we all search Google to find bars, restaurants, cafes, or products we need, such as clothing, footwear, and more. However, it is estimated that approximately 56% of businesses do not yet have an Internet presence, which means that many still work with the traditional business model; that is, many of them are visited through the local reputation, called “mouth to mouth.” However, have you ever wondered if you are the only one in your area with the products or services you offer? Or even better because if I am the only one, I do not have a higher number of visits in my company?
Local SEO is based on giving maximum search engine visibility to local businesses. That is, through different strategies through the Internet, achieve position businesses or physical stores for those searches likely to show results that reference.
How can I optimize my local SEO rankings?
Remember that for many SEO techniques you apply, you will get results after some time. It is a process that takes time according to the nature of your business, and we will have to follow it to see its fruits.
To define a local SEO strategy well, you must register your trade in Google My Business using a Gmail account.
What is Google My Business for?
Google’s business profile is a tool that makes it easier for customers to find your local business in Google Maps searches. In this tab, you can publish photos, offers, and basic information about your business, as schedules and features that differentiate it. Also, customers may interact with your company through this tab, making reservations and calls or leaving their opinion and assessment of your products or services.
Benefits of local SEO with Google, my business
Get online presence: Google’s first results imply credibility. To do this, the brand must gain the trust of the search engine and the public.
Increase visibility within your geographical area: it is the most significant benefit because when people search for a product or service within the place where your local is located, Google will allow you to appear in the first results.
Attract new customers: people who don’t know you will know that you are there and what you offer.
It encourages action: a search implicitly entails a subsequent step. The search results will get the user to make an effort (research more about you or make the purchase), so we want to be well-positioned to be the first option of Google.
Statistics: finally, another of the most important advantages is the measurement of the data offered by Google My Business. Remember that you need to measure, analyze and quantify to know what actions to improve to achieve your goals.
Local SEO means publishing more locally optimized content, search engines prefer fresh content, and this is an excellent opportunity to post periodically and deliver what the user needs.
The pandemic affected thousands of locals all over the world. Are you one of them? Please do not close your business and upload it to the Internet with Google My Business! It’s free; we’ll help you!
At CONERIC, we can help you position your business and attract new customers.