When advertising campaigns on Google, it is essential to know their profitability to see if we are applying the appropriate techniques and strategies or if we must design new actions to improve our results. To calculate the profitability of Google campaigns, it is necessary to follow the following steps: 1. Determine the campaign’s objectives: Before … Read more
A call to action (CTA) tells users on your website to take a specific action. The CTA is one of the most calculated elements in the conversion rate since many marketing strategies use this element to achieve conversions. To calculate the conversion rate of a call to action (CTA) on a website, you will need … Read more
Google Universal Analytics is the old version of Google Analytics 4. Both one and the other help you find out what happens on your website and how effective your marketing actions are, among other aspects. All these are thanks to reports that are very easy to interpret and use, aimed at improving conversions on your … Read more
To publish content on the Internet, the participation rate is an important piece of information to take into account in order to measure the interaction of users with our publication. For many, these measurements constitute a real headache, and I confess that in my beginnings it was also very difficult for me to understand them. … Read more