A call to action (CTA) tells users on your website to take a specific action. The CTA is one of the most calculated elements in the conversion rate since many marketing strategies use this element to achieve conversions. To calculate the conversion rate of a call to action (CTA) on a website, you will need to follow these steps:
- Determine your CTA’s goal: Before measuring your conversion rate, you need to define what success means for your CTA. For example, if your CTA is a sign-up form for a newsletter, then a successful conversion would be someone who completes the form and submits it.
- Set up conversion tracking: You will need to have some monitoring set up on your website to measure the success of your CTA. This could be through a tool like Google Analytics, which can track when someone completes a form or purchases on your website.
- Determine the number of visitors who saw the CTA: Look at the number of people who visited the page where your CTA is located. You can find this information in your website analytics tool.
- Determine the number of people who clicked on the CTA: Look at the number of people who clicked on your CTA button or completed your CTA form.
- Calculate the conversion rate: Divide the number of people who completed the CTA by the total number of visitors to the page and multiply by 100 to get the conversion rate as a percentage. For example, if 100 people saw the CTA and ten completed it, your conversion rate would be 10%.
Formula to calculate the conversion rate of a CTA on a website
Conversion rate = (Number of completions / Number of visitors) x 100
It’s important to remember that the conversion rate is not the only metric to consider when evaluating the success of a CTA. Other factors, such as click-through and engagement rates, can provide additional insights.
