Google Universal Analytics

Google Universal Analytics is the old version of Google Analytics 4. Both one and the other help you find out what happens on your website and how effective your marketing actions are, among other aspects. All these are thanks to reports that are very easy to interpret and use, aimed at improving conversions on your … Read more

How to calculate and optimize the engagement rate?

Engagement rate

To publish content on the Internet, the participation rate is an important piece of information to take into account in order to measure the interaction of users with our publication. For many, these measurements constitute a real headache, and I confess that in my beginnings it was also very difficult for me to understand them. … Read more

What is local SEO, and how does it benefit your business?

LOCAL SEO

Today we all search Google to find bars, restaurants, cafes, or products we need, such as clothing, footwear, and more. However, it is estimated that approximately 56% of businesses do not yet have an Internet presence, which means that many still work with the traditional business model; that is, many of them are visited through … Read more

Web design: what is it and what is it for?

Web desing

Website design involves planning, designing, maintaining, and creating web pages. It differs from the more traditional design term in that it encompasses a wide variety of different aspects, such as interface design, design of graphic material, or even user experience with the site. This is the primary discipline to consider when creating a website, as … Read more

What is email marketing, and how does it work?

email marketing

Email marketing, or emailing, has become one of the tools most used by companies. This type of marketing is based on the use of email to inform or sell certain products to potential customers of a company. Beyond the clear difference from traditional marketing, email marketing allows companies to develop personalized offers for different users … Read more

What is SEO Positioning in Digital Marketing?

SEO Positioning

Do you have an online store, a business, or a company with an internet presence? So undoubtedly, you have already heard about how important it is to get a website to occupy the best positions in internet search engines.  If your business does not yet have an online presence, I suggest you first read this … Read more

Why Local SEO is Important

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Ecommerce SEO: What You Need to Know

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How to Optimize Your Site for Speed

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